Gone are the days when your brand could get away with some cheap stock photos and a row of executive headshots on its website. And quite personally, I can’t say I’m sad about it.
The brand photography revolution has been churning for decades, from the introduction of the first digital camera in 1975 to the introduction of Facebook in 2004–and beyond. With every change in Google’s algorithm, brands are learning more and more the importance of photography and how to use it in a way that speaks to their audience.
You can’t ignore the impact images have on consumers, from driving people to feel more deeply about a product to establishing better brand recall, your company relies on unique, personalized photography that communicates a language everyone is sure to understand. That’s why photography is so important to your company’s success. In this article, we’ll talk about one way you can use brand photography to bolster your brand. But first:
Why can’t I make money?
Do you ever find yourself asking yourself, why can’t I make money? I think at some point, almost every business owner goes through this song and dance. You’d be surprised how often money is seen as a setback or objection to purchasing interesting brand photos that would increase business if used properly.
When someone tells me they can’t buy brand photos because they are too expensive, what I hear is: “Why can’t I make money?” And I can help!
How? You might wonder. After all, I’m only a photographer, right? Well, yes. I am a photographer, brand marketer, and small business owner, but I assure you I can help. When you partner with Kristina Maness Photography for your Tampa branding needs, you’ll receive best-in-class photos that make your brand more polished, more authentic, and more accessible to your customer. More access=more money.
Use your brand photos in your blog
Blog posts are a given. When you’re trying to get in front of your target market, it’s important to think of your brand, not in terms of what you sell, but as a content publisher. That’s one reason why you hear from me so often. I know that content serves me in a number of ways.
- It targets keywords and keeps new traffic going to my site
- It offers opportunities for syndication and reach to a broader audience
- It keeps my current readership engaged
- It offers content for a newsletter, or other campaign touchpoint
What’s not loved about publishing content when it comes to generating business. But each blog post offers a new opportunity for photos that highlight exactly what you are trying to say. People might scroll through walls of text but they will stop for a unique, personalized brand photo that resonates with them. For savvy business people, it also offers another chance to capture SEO keywords with the caption.
For more information like this, follow me on Instagram @kristinamaness or book an appointment today.