Your brand story is an important part of marketing your company. In fact, it may be the most important part. Here’s why I’m always talking about branding and how images can tell your brand story better than words:
Why is it important to tell your brand story?
Forbes magazine says, “Branding is the future of marketing.” But anyone who runs a business doesn’t need a magazine to tell them that branding is everywhere. It’s not just a future for the marketing industry, branding is very much a present strategy that offers a lot of competitive benefits today.
First and foremost, when you tell a brand story, you set yourself apart from the competitive marketplace. If it was hard to stick out as a business owner before, the advent of technology makes it even more difficult in a world where people have access to an unlimited number of brands. What makes you stick out? Your brand story.
Secondly, a good story helps you to create a loyal customer base, which is very important in an era of business where shoppers can easily take their business to the next shop-owner with a similar product or service. When you tell a good brand story you emotionally appeal to your audience. That creates a connection that goes beyond products and services.
Finally, millennial shoppers want your brand to make an impact and put your money where your mouth is. By creating a good brand story you have an opportunity to tell shoppers about how your product, service and company align to make the world a better place.
How to tell your brand story using images
Follow these steps to tell your brand story in images
- Appeal to biology: People are programmed to look at images when it breaks up other content on your website.
- Keep the story compartmentalized: Less is more when it comes to things like text over images. Your images should be able to tell a piece of the story with visual information, and little, if any, text. You can accomplish this by keeping each part of your story small and compartmentalized.
- Include a beginning, middle and end: All stories have a beginning middle and end. Three important story components can be served up in “snack-sized” bites, in sequential order to give a full picture.
- Stick to a style guide: Features like typography used and brand colors should all be part of a style guide used to create your brand image.
What’s better than being at the front end of a movement? Brand marketing is here and it’s changing the way businesses and customers interact. So, use images to tell your story, get a photo package that will help you crush your competitors. Book your session today!