In today’s competitive ecosystem of small businesses, it’s not enough to be a competitive option. You must also become a publisher of content if you want to earn the highest performing SEO spots. Let’s face it. Google decides which artisans prosper and who gets put on page 872 of queries for “kitten mittens”. If you want to get your product noticed by qualified buyers, it’s important to understand your buyer and what things they are searching for. In this guide to Tampa content marketing, you’ll learn how to create content that performs locally and abroad.
What is Meant by ‘Content’?
When you’re talking about marketing, content refers to any number of combinations of written and rich media. The goal of publishing content as a producer of products and services is threefold.
First, it allows you the opportunity to capture targeted keyword traffic that might otherwise go to a competitor. It also allows you to rank better on Google’s search engine. One of the ranking factors for a site is its breadth and depth of content. Additionally, creating content puts you in front of more journalists, syndications, and high-end blogs who may need to find a smart link to go with an anchor text. All of this creates an ecosystem around content where even small businesses can be competitive on the internet.
Capture Targeted Keyword Traffic
Researching keywords that are important to your audience and using it in blogs, photo captions, meta-descriptions, meta-tags and more can make your site keyword optimized. Because keywords can be used in captions, mouseovers and meta-data, it’s a good idea to ensure your blogs are broken up with high-quality photos, so they are more appealing to the reader and offer you the opportunity to generate more keyword traffic. You can even hone in on local traffic using keywords and keyphrases, like the set I’m using in this blog, “Tampa content marketing.” By including “Tampa” in the keyphrase, I’m effectively geotargeting a group of people looking for content marketing services in the area.
Increase Your Google Presence
If you want to get a better rank on Google’s top-tier search engine, you’ll need to be producing content. Good content draws targeted keyword traffic to your site. It will allow you opportunities to link back from social media, using things like Instagram photos and LinkTree applications. It also increases your opportunity for backlinks from other sites who find you because of your targeted keywords. When these things happen, your domain authority improves and with it your Google page ranking.
Get Noticed
With sophisticated, smart content, you’ll get noticed, not only by new customers, but also by blogs, syndicated news agencies and other high profile sites that want to send their backlinks to a website that speaks with authority on subjects that are interesting to their clients. You know you are producing solid content when your backlinks become more numerous and exist on more high-ranking sites. While a good content plan includes guest posts and other opportunities that allow for backlink traffic to your site, there’s no substitution for good content that’s chosen simply because it’s the best.
If you’re looking to create a content plan for your brand message, you don’t want to miss the chance to get branding photography from Kristina Maness Photography. We help out clients achieve successful Tampa content marketing by creating one of a kind images that speak to the message of their brand. Don’t be left in the dust, partner with Kristina Maness today.