Your brand is the most important intangible aspect of your business. It’s everything from aesthetic to values that makes your company who you are. When you have a strong brand voice you connect with shoppers that have similar values. In doing so, you can make some really impactful changes for your business and your community.
Why is it important to have a strong brand voice?
It’s hard to combat bad media when you don’t have a strong brand voice and buyers don’t understand your values. If you live in Florida, you know our state has a major branding crisis, from Florida Man to Florida swing state chad crisis, there’s always some reason people are gifing about sawing Florida off the country. Imagine a universe where Florida has a brand as iron clad as a company like Apple or Amazon? Look at how Jeff Bezos managers to dodge and recover from recent criticisms, as an example of how a brand can help you maneuver in a PR capacity.
These examples, while admittedly a little tongue in cheek, exemplify the importance strengthening your brand so that everyone knows your values. When you have a strong brand established, it’s easier to recover from bad press in any form, and to get customers to relate to your message.
What can your brand voice accomplish?
Hopefully, you’re operating a company with integrity and honesty, and you don’t have to worry to much about PR nightmares coming back to bite you. But even so, establishing a brand voice can be good for a number of positive changes:
Customer loyalty
Customer loyalty is an important part of establishing recurring business. When customers trust your brand and share your values they are more likely to continue shopping with you and stick with you through thick and thin.
More sales
A strong brand presence can generate sales. It draws people in who see your ads or recognize your logo, and generates brand recall for potential customers who encounter your brand.
Raising awareness
Aside from increasing your own footprint within your market, you can use your brand voice to raise awareness to causes. Like the brand Tom’s. The shoe company has established a COVID Global Impact fund, raising $2 million to help combat COVID 19.
Social change
Groupon recently used its brand clout to help champion global volunteer efforts, online, to help people stay involved with helping local communities, even during a pandemic where we can’t get together to volunteer for causes.
Orlando Photography: Kristina Maness has you covered!
If you’re ruminating on how you can best use your brand to make positive social changes, it may be time to update your branding photography to support your cause. With Kristina Maness Photography, we will take pictures that have IMPACT and show how you participate in change. Be an inspiring thought-leader by booking today, or just follow me on Pinterest for more inspo!