There’s a big emphasis on personal branding photography in today’s business marketplace and for good reason. Personal branding photography helps executives, young and old, establish a market presence, network with others and show their best self to potential employers or employees. When it comes to generating opportunities, personal branding photography is key.
But when it comes to generating direct sales on your products, it’s important to have product photography that matches your brand as a part of your total branding package. In this article, we’ll talk about how to use product branding photos to sell products from your Tampa business. But first, let’s look at a common question customers ask:
What about my existing photos?
So you’re considering a branding photoshoot for your company but you already have some photos? Maybe you even have product photos? Well, you clearly understand the importance of product photography and brand photography, so it should be easy to see why they might need an update.
Your brand photos need an update when:
- They don’t match your current brand: If you’ve undergone a rebranding, or even an update or reskinning of your current brand, and your photos look dated.
- If they don’t match each other: If your corporate branding photos don’t match aesthetically with your product photos, it’s time to update your brand image.
- If it’s been 4-6 months and you haven’t updated your content: A photo shoot from Kristina Maness Photography provides enough photos for a quarter of content. If it’s been longer than 4-6 months and you’re still using the same photos it’s time to book a session.
It should be a no-brainer, images create engagement on social media and sell products. Book today to have your brand presented in the best light.
Use your brand photos to sell products
With access to platforms like Instagram, TikTok, and Pinterest, it’s easier than ever to sell your products directly from photos. Product branding photos should:
- Show people interacting with your products
- Give an idea of what your products do
- Match your current brand image
- Tell a story, insight emotion and engagement
Product branding photos can be used on social media, anywhere your company connects with your customers online to sell products, using a combination of photo content, written content, and calls to action.
For more information like this, keep reading the blog at Kristina Maness Photography, or follow me @kristinamaness on Instagram.