Social media connects people in a lot of surprising ways! For instance, in politics, it was recently used as an avenue to win over Florida voters with campaign ads on YouTube and conversations dominating on Twitter. The impact of social media on elections is so profound that Mark Zuckerburg had to testify in front of congress! Yikes!
Understanding that social media has such an important impact on basically every target market in the world. Where does that leave business owners in 2020 who want to use the tools at their disposal to market their businesses?
How has social marketing changed in 2020?
With everything falling into the darkest timeline that is 2020, over the past year, in particular, brands learned how to use social media to make important and impactful statements about their values by demonstrating the positive changes they make in communities. With a pandemic and an election, brands have had ample opportunity in 2020 to step up to the plate and make an impact. Those brands that were quick to help their communities manage the pandemic and get supplies, for example, received good press and made customers for life. Data suggests that businesses that use social media to organize in their communities grow faster.
What social marketing impacts and trends can be expected in 2021?
In 2021, we should expect to see more businesses stepping up to the plate to be ethical and rely on their values to win over customers. Social media is a tool that will power the spreads of brand values and messages of brand purpose.
Brand purpose is a trending concept that brings into focus the reason your brand exists at all, and the core values and influences behind its creation. Determining your brand purpose requires you to ask, “What does my company offer in the big picture?”
As more brands come to terms with their purpose expect to see more social media impact campaigns designed to help people get involved with causes in 2021.
St Pete Photography: Kristina Maness Photography
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