Recently Facebook made headlines when they announced a rebranding to Meta. For many business owners, the whims of tech companies can be difficult to navigate. Luckily, I dove in so you don’t have to! What does this rebranding mean...
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These days it’s important for businesses to accept their role as publishers. In the era of news where almost anything can be considered news, we have a responsibility to put our voices into the ether of online in a...
Does social media’s impact even matter? Of course! But it may not be obvious the ways in which it does. Most go-getters’ days start the same: an early wake up followed by a quick phone scroll. It updates us...
In an industry wracked by a global pandemic and which has always thrived on its own merits, the suggestion of a gratis service sounds peculiar. Businesses don’t seem interested in personal branding, photoshoots, or the perfect headshot in exchange...
For one day in October, Facebook and Instagram went dark, and that left many businesses, including my own, scrambling for answers to the question: What now? The social media giant’s recent outage, which affected all three of its platforms–Facebook,...
There’s a good reason brands use social media to reach consumers. For one, it’s very accessible. In fact, according to Statista, there are more than 3.5 billion social media users. That’s just under half the world’s population. Long story...
Social media connects people in a lot of surprising ways! For instance, in politics, it was recently used as an avenue to win over Florida voters with campaign ads on YouTube and conversations dominating on Twitter. The impact of...
Is there another industry that changes faster than digital marketing? Maybe photography! But that’s still an aspect of digital marketing. Photography and digital marketing grow at the speed of social technology. When it comes down to it, it’s all...
Some people say, “The future is now,” and while that old adage may ring true in context, to that I say, the future is… well, the future! We may not be able to know what’s going to happen but...
You already know personal branding photography is important to sharing your brand message with the world, but did you know it has other benefits beyond just sending off your brand into the marketplace? Hiring a personal branding photographer helps...