Personal branding photography is an important part of solidifying your overall brand image. Your brand image is the tone, aesthetic, language and media you use to convey your unique business message to the world.
Long gone are the days when your mission statement was enough to get your business moving in the right direction. In a difficult digital era, with considerations to be made about being socially conscious, ethical and helpful, establishing your brand voice as a thought leader is critical to connecting with your audience. It’s even more important during a global pandemic, like COVID-19. Here’s what you need to know about personal branding to get started:
Personal branding photography: What is it?
Personal branding photography magnifies the ‘YOU’ in your brand. You started a business because you are passionate. You are skilled and have something to offer the world. Every business owner has those moments where they are doing exactly what they love and they wish they could show the whole world who they are and how they work and why they do what they do.
Personal branding photography does that in a picture, or rather a set of pictures you can post over the course of several months on to Instagram, Pinterest or include in TikTok videos. Personal branding photography gives you the opportunity to show your brand voice in a condensed set of very specific images that match your brand. Experts say that photos get more views and engagement than many other forms of media and they are essential to your marketing plan. That said, using stock photos has drawbacks. They can be stale, cheesy or not a good brand fit, and copyright laws may make the ones you want to use inaccessible.
Personal branding photography helps you overcome these obstacles to crank up engagement with your audience that’s interested in Tampa Bay photography. Other types of branding photography include product photography, corporate event photography, team and location photos, interaction photos and headshots.
Tampa Bay photography: What to look for
When you are looking for branding photography in Tampa Bay, here are some things that can help you narrow down your search:
- A strong portfolio: It’s essential that you partner with someone who has a strong branding portfolio. You wouldn’t want to partner with a branding photographer who doesn’t understand their own brand. You want a creative and highly skilled photographer with a portfolio that shows brand congruity.
- Knowledge of the business market in your area: Because I’m native to the Tampa Bay area, I understand the Tampa and St. Petersburg small business community. This means when you tell me about your brand I will instantly know where to get the best shots and how to implement your brand for this market and your larger consumer base.
- Aligning values: You and your branding photographer should hit it off. Awkward photography sessions are the worst. You deserve the level of service you can only get when you book a session with Kristina Maness Photography.
At Kristina Maness Photography, I understand personal branding photography. But that’s not enough. That’s right. It’s not enough to understand the importance of personal branding photography and your business aesthetic. That’s why my customers benefit from my keen knowledge of social media and how to use digital photography in places like Instagram, Pinterest, TikTok and Facebook.